Tips for a Successful Internet Marketing Strategy
by Jeff Denenholz
Some experts believe that, by 2011 most individual health insurance will be initiated or purchased online. This can be a very disturbing trend for agents and brokers who still rely on telemarketing and direct mail. But, Internet marketing can be your key to long-term success. How do you transition to a successful Internet marketing strategy?
Read More.....


How You Can Capitalize on Technology to Become A Trusted Partner in this
Economy
by Art Brooks
Brokers have a great opportunity to help HR managers cuts costs by adopting new technologies for electronic enrollment and employee benefit administration. Technology will become even more necessary to manage the complexities of the increasingly popular health savings accounts and high-deductible health plans. Technology is also becoming a must for self-funded groups where employers and employees manage and pay for benefits. Companies with administrative services only health can use technology to handle all of the details of multiple transactions.
Read More.....

What Dr. Laura Can Teach You about Improving Your Insurance Business
by Kevin Baker
A couple of weeks ago, I was taking a long drive for a business function. I turned on the radio to fight the boredom and used the “seek” function to help me find a station.

There wasn’t much around that particular part of the country so I wound up listening to one of those advice to the lovelorn programs. It’s not the sort of show I would choose, but as it went on, I became more and more fascinated by the callers, their litany of problems, and especially what seemed to be the underlying cause of all of it all -- a complete lack of communication or the wrong type of communication.
Read More.....

A Memo to Insurance Producers
Get Ready to Produce More in 2009
by John Graham

  Even though the economy is in serious trouble, nothing has changed. You
still need to sell insurance. Whether it's life, health or property and
casualty, one task remains: closing sales.
  Here's the problem: even though you may know your products and have the
right selling skills, that may not be enough to get you where you want to be
in 2009. If your job is demanding in good times, what do you think it will
be like in the year ahead? So, here's the question: what do you need to add
that can help you meet your numbers?

Read More...

How to Successfully Work Internet Leads
by Michael Levy

For 10 years, I worked with many types of leads as a producing agent. When I began my career, I used return-mail generated leads, but eventually switched to telemarketed leads. I continued to branch out and try new lead sources; unfortunately most left me frustrated. Finally, I began to have success with the Internet-generated lead. In my opinion, these leads have proven to be the best. I am still intimately involved in the Internet lead generation business, but no longer as an agent. I now limit my time to generating these leads.
read more....

Getting the Most Bang for the Technology Buck
by Laurie Shufeldt

Integrated data management technology can help brokers manage policy information, handle claims and underwriting, and organize documents and new customer files
read more...

The Goldmine of Missed Opportunities
By Justin M. Jurs

If there's a common complaint among many advisors, it's not having enough
time to prospect. Yet, looking more closely, most producers are literally
surrounded by prospects. They are so close at hand, it's easy to miss them.
Here are a couple of examples of not recognizing the potential for new
business and the opportunity to serve client needs.
I had been attempting unsuccessfully to arrange an appointment with an
advisor for a number of months. He made it clear that he was satisfied with
his current brokerage relationship.
read more...

How Much Money Are You Leaving On the Table?
by Layne Davlin

Are your customers buying all of the products and services they could be? Are you getting all of their orders or are some going to the competition? A good broker will know the answers to these questions.
read more...